The new release, HALLA BOL, has failed to create any impact in U.K. The opening weekend numbers reiterate yet again that hard-hitting/serious themes are an absolute no-no in this territory. Meanwhile, WELCOME has emerged the second biggest grosser of 2007 in U.K., after OM SHANTI OM. At the rate it’s progressing, it will soon emerge the highest-ever grosser of Akshay Kumar in U.K.
Weekend: January 11 – 13, 2008.
U.K. BOX-OFFICE
* HALLA BOL has debuted at No. 18 position. In its opening weekend, the film has collected £ 36,371 [approx. Rs. 27.87 lacs] on 21 screens, with the per screen average working out to £ 1,732. The breakdown:- Friday: £ 9,730; Saturday: £ 14,869; Sunday: £ 11,772.
* TAARE ZAMEEN PAR [last weekend: No. 19, this weekend: No. 24]: In its fourth weekend, the film has collected £ 18,270 on 16 screens, with the per screen average working out to £ 1,142. Total: £ 287,919 [approx. Rs. 2.21 crores]. The breakdown:- Friday: £ 3,404; Saturday: £ 8,396; Sunday: £ 6,470.
* WELCOME [last weekend: No. 16, this weekend: No. 25]: In its fourth weekend, the film has collected £ 18,128 on 26 screens, with the per screen average working out to £ 697. Total: £ 885,724 [approx. Rs. 6.79 crores]. The breakdown:- Friday: £ 3,893; Saturday: £ 8,173; Sunday: £ 6,062.
* OM SHANTI OM [last weekend: No. 71, this weekend: No. 81]: In its tenth weekend, the film has collected £ 490 on 2 screens, with the per screen average working out to £ 245. Total: £ 1,313,984 [approx. Rs. 10.07 crores]. The breakdown:- Friday: £ 164; Saturday: £ --; Sunday: £ 326.
THIS WEEKEND IN U.K. [Based on screen averages]
RANK FILM AVERAGE 1 HALLA BOL £ 1,732 2 TAARE ZAMEEN PAR £ 1,142 3 WELCOME £ 697 4 OM SHANTI OM £ 245
Even after the release of two movies in the last week, the box office is not showing any change in results except for the move Taare Zameen Par that is constantly picking up at the box office. The movies last week released was Halla Bol and My Name is Anthony Gonsalves.
The attraction of the movie Halla Bol has been Ajay Devgan and the movie is not promoted as such in the major cities of India. The class of audience who went for the movie, were the ones who watched Gangajal and Omkara.The week did not have holidays in the schools and colleges and the major hindi speaking Northern India is in the grasp of cold that makes it difficult for people to go to theatres.
The results are that the movies Halla Bol could not attract huge crowds. The movie is getting promoted by the word of mouth. Halla Bol got only about 30-40 % openings in the initial week .There are chances that the coming weeks prove better than the initial week.
The other movie My Name is Anthony Gonsalves did not have a known face to attract and the movie is not a crowd puller. The last week gave a bad opening for both the movies and till now the picture is not clear about the two movies. My Name is Anthony Gonsalves got 15-20 % of opening in the initial week of release.
The pervious week movie that got promoted through the audiences itself, Taare Zameen Par is getting to be one of the biggest hits of the year.The movie has been made tax free in many states and this has also encouraged the business of the movie. The comedy movie Welcome is already declared a hit by the trade pundits and a remake of the movie is also getting planned.
The animation movie Return of Hanuman could not prove to be as attractive as the original Hanuman movie and the animation sequel is not successful which has made the movie makers to think twice to get into making an animation movie. Overall the week was not as such encouraging for the new releases.
Tja, leider st der Film nun ein Flop. Kein Wunder, ich sagte ja...zuviele Action und violent filme verseuchen die female audiences und family ones..hoffen wir mal das Sunday besser abschneidet...
Mit grossen Enttaeuschungen wie Cash und AAg hat es sich wieder bestaetigt, dass Ajaz kein Boxoffice draw ist.. hoffen wir mal mit dem Superhit son Missing Sundaz das es besser wird..
Rank, Film, Verdict, Average per print (rs.), Last Week 1 Taare Zameen Par, Super Hit, 2,99,922, 1 2 Halla Bol, Flop, 2,64,477, New 3 Welcome, Blockbuster, 1,29,551, 2 4 My Name Is Anthony Gonsalves, Flop, 36,871, New
(Ratings are based on the box office collections and the cost of the film)
The solo release of the week, SUNDAY, had a 30% start in the morning/noon shows, but the collections picked up from mid-day onwards. By evening, the occupancy was 60% - 70% at various screens. The business should show a big jump on Saturday, since it's a National holiday [Republic Day]. Sunday too should show an upward trend since the film is carrying encouraging reports.