purchasing? Offer it to them at the register.

7 Key Tactics For The Small Business Owner
Posted by nick_niesen on October 28th Brian Allen Hoodie , 2010


For most folks, owning your own business is a dream come true. The freedom of being your own boss and succeeding to the best of your ability are facts of life for the small business owner. Sure, there's more stress than what you probably imagined when you were creating your grand plans, but with a little strategy and planning you can overcome any tough spot you get in. There are 7 tactics developed by successful marketers that are sure to make your business as successful as theirs.


1. Create A One of a Kind Selling Point
If you want to stand out from the crowd Joseph Noteboom Hoodie , create a unique selling proposition that stresses the benefits the customers will receive from doing business with you. Will they get faster service? Go ahead and dramatize it, but keep the customer at the focus..."Get free overnight delivery!" Hey, it tells the customer...you get quick service and a discount on shipping. Two definite benefits in one statement.


Why should someone buy from you and not your competitor? I hate to deal a blow to your ego, but it really has nothing to do with you Eric Dickerson Hoodie , your product, or your service. Yeah, its a little self-centered, but customers are attracted by offers that point out the things that benefit THEM.


Don't go out on a limb to create new products and services to get attention. Just Rob Havenstein Hoodie , add a special benefit to the ones you already have... maybe it's quicker service. The most effective things to emphasize are benefits that your competition cannot or is not willing to give.


2. Use Testimonials
Hey, we all know that business owners think their product or services are the best thing going, but it's what the current customers think about it that really matters to your prospective customers. They're the ones who see things from their point of view... what they have to say about the business has an impact.


Testimonials play an important part in advertising - especially for small businesses. Yeah, big businesses with well-known names don't have to worry about it Tyler Higbee Hoodie , but small companies can use testimonials as marketing tools to build credibility.


Think about it...how else can we gain credibility than by creating a group of satisfied customers and shouting what they have to say? Let's look at some ways we can make testimonials an effective part of our marketing campaigns.


3. Upsell
Upselling is one of the most successful marketing trends today. Everywhere you go, someone is trying to get you to buy more. From McDonalds with its supersize options to clothing stores that try to sell you shoes to match your outfit, everyone's jumping on the band wagon. Why? It works!


Your customers already know that you have great products and provide satisfactory service. They trust you to come through for them. Think about it... it's much easier to make sales to someone you already have a relationship with.


Use every opportunity to increase your sales volume within the customer audience you already have. Do you have a product that goes with the one they are purchasing? Offer it to them at the register. It's a proven and effective method for increasing sales. You may be shocked at the additional sales you can generate from those who are already buying from you.


4. Make Your Price Seem Smaller
Divide and conquer... The old war tactic works in marketing too! When the price seems too steep, break it down into "buyable" size bites. An $120 item is only 12 low monthly pay [/url] air max shoes wholesale free shipping Cheap Air Max 270 Shoes