All The Best Improves Over Weekend Monday 19th October 2009 13.30 IST
All The Best showed signs of coming to life on Saturday as it improved collections. Saturday was Diwali and normally films show drops in collections but All The Best was better on Saturday than Friday. This made it pretty obvious that Sunday would show a big jump and that it is what happened and the film had a huge Sunday.
The approx breakdowns for the weekend are 1.75 crore nett for Friday, 2.25 crore nett for Saturday and 5.50 crore nett for Sunday taking its total to 9.50 crore nett for the weekend. Monday being a holiday the film could add another 5-6 crore nett giving it around 15 crore nett over the extended weekend.
The collections of the Diwali releases over the weekend in CI were as follows. All three films showed a big jump in business on Sunday especially All The Best.
All The Best Friday - 4.71 lakhs Saturday - 2.90 lakhs Sunday - 21.65 lakhs Total - 29.26 lakhs
Blue Friday - 15.12 lakhs Saturday - 6.00 lakhs Sunday - 23.00 lakhs Total - 44.12 lakhs
Main Aur Mrs Khanna Friday - 2.45 lakhs Saturday - 1.45 lakhs Sunday - 8.00 lakhs Total - 11.90 lakhs
The biggest grossers for a Sunday in CI over the last 18 months are as follows.
Singh Is Kinng - 29.12 lakhs Ghajini - 26.87 lakhs Love Aaj Kal - 26.00 lakhs Rab Ne Bana Di Jodi - 25.43 lakhs Kambakkht Ishq - 25.24 lakhs Golmaal Returns - 23.80 lakhs Blue - 23.00 lakhs Wanted - 21.80 lakhs All The Best - 21.65 lakhs Chandni Chowk To China - 21.37 lakhs
Tuesday 20th October 2009 10.30 IST Boxofficeindia.Com Trade Network
All The Best has grossed 15.50 crore nett approx over its four day weekend. The film has shown huge jumps all over on Sunday and Monday.
The film is doing its best business in Mumbai and CPCI with circuits like Bengal and Mysore having collections on the lower side. Delhi/UP and Punjab are also affected as the PVR chain who have a huge presence in the circuits have given its best screens to Blue.
The trending of the film does suggest that it should sustain over the weekdays as it come from disaster collections over the first two to hit collections over the next two days. It could also be the holiday affect so Tuesday will clear the picture as to where All The Best is going.
Submitted by Jatin Malhotra on Tue, 10/20/2009 - 14:26. Featured Entertainment News India Mumbai
Оf light, which was expected to give three dhamaka hits on the weekend, instead brought a lackluster response for Blue, Main Aurr Mrs Khanna and All the Best—the three filmsthat opened with great expectation during the Diwaliweekend.
Till Monday, Blue remained ahead, thanks to the advance booking that opened two weeks before its release.
But close on its heels is the Ajay Devganstarrer All The Best, that opened to decent reviews and picked up its business on Saturday.
“On Friday, the collections of All The Best were only 60 per cent of Blue, but it picked up on Saturday,” Devang Sampat, Senior Vice-President, Cinemax.
“By Saturday evening, the collections for All the Best were at par with those of Blue and maintained the status on Sunday too,” says Sampat, adding, “On Monday, All The Best registered 25 per cent more than Blue. Main Aurr Mrs Khanna has been rather slow, drawing in the loyal love story audience and die-hard Salman Khan fans.”
“Blue opened with 70 per cent, All The Best with 50 per cent, but picked up soon while Main Aurr Mrs Khanna opened with 30 per cent only. This is certainly not good enoughfor a Diwali weekend! Friday wasn’t good, Saturday was better and Sunday was good. If this good time continues, then it will be beneficial to the industry too,” he says, adding that a clearer picture would emerge only by Wednesday morning.
However, Mehra maintains that All The Best is the best bet of the three.
“If it continues its good run in the coming days because of its comic content All The Best could be a hit,” says Mehra, “because the audience just wants to have a good laugh and enjoy with their families.”
He feels that people queuing up for Blue are curious about the underwater action sequences, but is not sure if it will hold their attention for long.
Sustaining collections Sampat echoes Mehra’s sentiment. “All The Best will sustain itself in the second week too,” he says though he isn’t so sure about Blue.
“The audience feedback about Blue is rather mixed, though people are watching it once for the impressive cast and also the curiosity about underwater stunts,” notes Sampat.
Manoj Desai, owner of Gaiety-Galaxy (G7 Multiplex) and Maratha Mandir cinemas tells us that his properties have registered nearly 100 per cent for Blue, about 85 per cent for All The Best and 60 per cent for Main Aurr Mrs Khanna.
“But these are like passing showers. I’ll be watching them carefully from Tuesday onwards,” he says.
Since this is not good enough for a Diwali weekend, we wonder what exactly went against these films? Mehra attributes it to a lack of content. “Obscene amounts of money have been pumped into the publicity and promotion of these films. So much so, that they could have made another film or two with that money,” says Mehra.
“Merely spending on publicity doesn’t work. If the product is not exciting enough, no one will watch it. It’s wrong to assume that more the hype built up around a film, more people will line up to watch it,” observes Mehra, adding, “The collectionsof the Diwali weekend proved that people don’t go by the number of ads, but judge it for its quality. If it’s not good enough, then it doesn’t work.”
On the other hand, Gaurav Verma of PVR, who are distributing Blue in Delhi, UP and Punjab feels that the underwater action adventure will sustain the second week too.
Race for the top-spot Although he admits that the film didn’t register a drop on Monday as it was a holiday, Verma says, “Tuesday afternoon continues to be as good as Monday afternoon. We’ll see how we can increase the number of shows for Blue in the second week.”
But, Shaaminder Malik, a North India distributor is playing a wait-and-watch game. He feels that although Blue opened well, All The Best will score higher in the end.
“The Ajay Devgan-Sanjay Dutt-Fardeen Khan comedy will lure people who want to see something light and funny,” says Malik, adding, “Now, Katrina Kaif is also being highlighted in the promos, that is helping Blue. I feel All The Best will have a safe run for two weeks but I can’t say the same for Blue at this point.”
“I’m 100 per cent sure that All The Best will work in the second week too,” agrees Sampat.
“But I can talk about the fate of Blue only on Wednesday. Of the Rs 4 crore that Cinemax has earned over the first four days, All The Best and Blue have collected Rs 1.60 crore each, while Main Aurr Mrs Khanna has raked in Rs 80 lakh only,” he says.
Another reason Mehra attributes to the not-so-encouraging figures, is the multiplex strike earlier this year.
“This has led to multiple releases at one time. But despite so many choices, people aren’t really enthusiastic about these films. If only our producers and directors spent more money on the basic element—putting a good story together instead of the publicity and promotion,” concludes Mehra.
Diwali week openings Blue: Opened with 70-100 per cent collections, but slowed down on Saturday due to Diwali. Picked up again on Sunday with 95 per cent occupancy. Trade sources noted a slight drop (5 to 10 per cent) on Tuesday.
All The Best: Started slow with about 50 per cent, but picked up on Saturday with 65 to 70 per cent occupancy. Crossed 90 per cent on Sunday and maintained the status on Monday and Tuesday too.
Main Aurr Mrs Khanna: Opened with the least collections of barely 30 per cent Though it is said to have registered 35 per cent on Saturday, Sunday brought no significant increase in the collections, though some centers saw 40 per cent occupancy. The film saw the biggest drop of the three Diwali releases on Monday and Tuesday.
All The Best grossed 2.75 crore nett on Tuesday to take its five day total to 18.25 crore nett. The fall is around 50% from Monday but places like Gujarat and Maharashtra are rock steady
The first week for the film should finish around the 23 crore nett mark. This will be a good result for the film considering the opening and the competition which prevented the film to have a huge multiplex release.
There is no release new major release on Friday which should enable to film to record good numbers in week two as well.
Saturday 24th October 2009 16.30 IST Boxofficeindia.Com Trade Network
All The Best is set for a rock steady second weekend. The film collected approx 9.50 crore nett over its first weekend and collections look like like being similar or even better over second weekend.
This is because the collections of All The Best were very poor over its first two days. Infact the collections on its 8th day were much better than its first day.
All The Best collected around 24 crore nett in week one and may add another 15-16 crore nett in week two. The missed business over first two days may make a difference at the end because if it had started well it would have been certain to do hit business while now it will settle at semi hit unless it sustains after the release of London Dreams and Aladin.
Monday 26th October 2009 08.30 IST Boxofficeindia.Com Trade Network
All The Best grossed around 22 crore nett in week one with a distributor share of 11.75 crore. The approx territory breakdowns were as follows. Business was fantastic in Mumbai and decent in CI and Rajasthan. Other circuits were below the mark.
Monday 26th October 2009 09.30 IST Boxofficeindia.Com Trade Network
All The Best has grossed around 9.50 crore nett over its second weekend which is similar to what it did over first weekend. The film has shown rock steady collections in all circuits.
The film should manage to do around 13-15 crore nett business over its second week depending on how it goes on the weekdays. This will take the two week nett to around 36-37 crore nett.
The film has suffered due to dull opening as first week outside Mumbai, CI and Rajasthan was below the mark. Although it is steady it will have to put up good numbers in its third week to emerge a hit. If the film had opened well it would have easily emerged a hit.