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House of Fraser Customer Experience
In-Store Customer Experience:
|When you enter any House of Fraser showroom Cheap Ryan Johansen Hoodie , you are taken aback by the exquisite display of products, it is a visual delight. The store staff is cordial and very helpful. When you go to buy a pewter colored Dune Amaretti high heeled Stiletto court shoe, you end up buying a Ted Baker Amelie Heart leather cross body bag and a pink Carolina Cavour viscose shift dress with bow detail. Every section, from women鈥檚 wear to men鈥檚 wear to kids wear has its own identity with a display of top brands that you become totally engrossed with the entire store.
Online Customer Experience:
To give the same rich in-store experience, House of Fraser implemented a strategy to strengthen their established brand with data-driven, multi-channel retail and for this Paul Mason Cheap Pekka Rinne Hoodie , Director of Architecture and Assurance, House of Fraser was looking for a solution which could enrich customer experience on the website. Paul Mason being part of the IT leadership team wanted the online business to grow in the future. That is when they came across Microsoft Azure cloud technology. Collaborating with Microsoft, House of Frazer envisioned a five-year transformation plan which was implemented, and a sophisticated e-commerce platform was created to bring richer and more consistent customer experience and for the future growth of the online store.


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House of Fraser Exclusive Brand collection:
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Future of House of Fraser:
The advanced Microsoft Azure cloud-based House of Fraser platform was tested on Black Friday 2017, which turned out to be the biggest Black Friday event in House of Fraser鈥檚 history. The site had a whopping 1.7 million visitors and 10 million page views, which was way beyond their expectation and their previous platform would not have coped with, according to Paul Mason, Director of Architecture and Assurance Cheap Viktor Arvidsson Shirt , House of Fraser in an article. (source: Microsoft cloud azure)


House of Fraser has also collaborated with iAdvize for a digital solution to reduce email volume by implementing real-time messaging, increasing customer satisfaction to 90%. A chat solution with messenger was also introduced to see more personalized interaction with customers.


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