h leads to players get paid more. The business

The laboratory used by Brazils National Anti-Doping Organisation (NADO) is at risk of losing its accreditation for a second time, ahead of the Rio Olympics. The World Anti-Doping Agency is due to rule on the compliance of the NADO on March 18, after it was placed on a watch-list last November.The NADO has just over one month to prove it has implemented the new WADA code, which was introduced in January last year. Sky Sports News HQ has learned that WADA met with the Brazilian authorities recently to discuss the NADOs implementation of the new code into the Brazilian legal system.Ben Nichols, WADA spokesperson, said: If the current issues are not addressed by March 18, then the NADO will automatically be declared non-compliant.Should this be the case, the countrys only WADA-accredited laboratory would also be automatically deemed non-compliant, meaning thousands of athlete samples gathered at the Olympic and Paralympic Games would have to be transported elsewhere for testing.SSN HQ understands WADA are not actively considering alternative labs, but Salt Lake City and Montreal are thought to be the most attractive options, given their distance from the Games and the volume of samples they can process.When Brazils doping lab was previously stripped of its accreditation ahead of the 2014 World Cup, samples were flown to Lausanne in Switzerland for testing.Since then, Brazilian authorities have spent £23m and undergone nine months of testing to ensure the facilitys accreditation was reinstated last May.If Brazil loses its doping lab, it would be a big blow to the organisers of Rio 2016, who must be seen to be strict on the matter in the wake of recent doping allegations from Russia. 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The scientists believe the small earthquake during a Marshawn Lynch touchdown was likely greater than Lynchs famous "beast quake" touchdown run three years ago, which also came against New Orleans during a playoff game. On Tuesday morning, a day after the Philadelphia 76ers announced that they were buying two esports teams, Golden State Warriors co-owner Peter Guber and Washington Wizards and Capitals owner Ted Leonsis announced they were forming aXiomatic and would be the new owners of esports franchise Team Liquid, which employs more than 50 players on teams in 10 esports disciplines.Investors in the deal include big names in sports, entertainment and business including Magic Johnson and Lon Rosen, Tony Robbins and Steve Case.We sat down with Guber and Leonsis hours after the announcement to talk about their deal, and why they made the leap.Darren: When did you guys start to understand that you wanted to get into the esports space?Guber: Ted and I are in the audience business, and what we saw was a huge audience in the amount of people that were watching esports, playing esports and buying the accoutrements. It wasnt too difficult to realize that this was a real opportunity. Ted had already invested in these types of things, and so we got together at the NBA Tech Summit to aggressively pursue this.Leonsis: AOL was actually founded as Quantum Computer Corporation, and its mission was to connect power Atari users. Im not joking. So when I sold my company to AOL in 1992, 1993, what they had was the biggest network of power Atari users. Over the years, I starting investing in this area. I bought a company called World Play from AT&T and a company called Ubique that could put graphics and sponsorships in games. And then Im a dad of a son who is heavy into gaming. On a recent vacation, my wife was reading magazines, I was reading a book, my sons fiancée was reading business reports and my 28-year-old son was destroying aliens.Darren: It seems like there are people who are into esports and then there are people who dont get it and dont care to get it.Leonsis: Ive come to understand that esports can reach a large swath of people from 7 to 35 years old. But it also can be a generational thing. When I was a kid, I would go upstairs, and my parents were watching The Lawrence Welk Show. I would watch that for two minutes and then go listen to the Beatles, and my mom would want to know who this Mickey Jagger I was listening to.Darren: There seems to be a bit of a risk in investing in this space, in that its just not well established at this point, and the rules arent completely fleshed out. Why did you decide it was right to get in?Guber: The biggest risk is taking no risk.dddddddddddd The bottom line is these are not the cord cutters we are dealing with. They are the cord neverers. And the opportunity this presents for us in the enterprise business and the sports entertainment business is to use this space to interact with these people. So maybe theres some anxiety about the Wild-West nature of it, but then theres some comfort in knowing you have experience in owning venues and teams in various leagues, that we have the knowledge of best practices and that language still works in this world. Its just impossible to impossible this space.Leonsis: Theres that famous line, No one knows nothing about everything. So the idea was to get going and get a really eclectic group of smart people together and for us to put our light touch on this with people who have a lot of influence. And hopefully with that, help to uplift the game, which then could lead to a better revenue model, which leads to players get paid more. The business is still so untapped from a merchandising and licensing standpoint, even from a training standpoint. At least with this, we get a seat at the table early on in a world where kids are getting their first iPads at three and their first iPhones at 6 and 7.Darren: When I tweet out esports news, I get tons of responses slamming esports: how its not real, its a joke, its for losers. I can go on and on. Why do you feel like those who arent engaged in it express such negativity about it?Guber: Its called FEAR -- False Evidence Appearing Real. They are doing it because instead of being curious, they are being critical. Why wouldnt a guy like Ted Leonsis take a shot at something like this? The truth is, its not even that early in the life cycle. Not only is the horse out of the barn here, esports is running in the Kentucky Derby.Darren: What does it do that all these people from mainstream sports are coming over to esports?Leonsis: I think it gives esports more of a mainstream legitimacy. There are talented people in this industry, and we will learn from them, and they will learn from us. We understand how to negotiate a CBA and naming rights, and how to sell media content to major networks. So we all add value, but so many people in this industry built this from scratch without us. ' ' '